Advertising: How CrossFit Promo's Are Changing The World...
Sam and Kara...
“Men are respectable only as they respect”
The average American is estimated to watch 247 commercials a day. This does not count for radio, billboards or other various forms of advertising. To change the world we must first change the way people think. To change the way people think, we must change the message...we must change our ads.
Recently the new CrossFit Store By Reebok launched and demonstrated a revolutionary tool unheard of in today's world. CrossFit put CrossFitters in the ads to sell CrossFit gear....shocking right? That simple revolutionary technique smells like common sense, but is it?
The Terminator and Napoleon Dynamite
Most ads find skinny guys that look like their last meal was twelve years ago. Many times they look like they would break if they tried to pick up a tooth pick let alone a stone, tire, or bar.
The only time muscular men are used is when its time to scam people into supplements, and even then most males "used" aren't "usable" males. Meaning they may have the show, but no go. Big shoulders going down to a little waist is a bodybuilder thing that doesn't translate to health, and it doesn't add to performance either.
When it comes to the new CrossFit store the guys with the gear on have a differant set up than the usual double edged sword used to sell shit to the masses. CrossFit dudes usually have shoulders that sit on hips that work for a living. Supplement models look good on paper, but can't usually move if their life depended on it. CrossFit guys can look great, move great, and survive the Apocalypse.
No Air-brushing, No Problem
Advertising today makes fifteen year old girls feel like they need implants. It makes already skinny chicks feel like they need to chop all muscle off. It ruins health by selling unhealthy. Advertising today is brainwashing the brain-washable into metabolic derangement.
CrossFit ads are the antidote. When you cruise the females here they are hot all the same as vics chicks and really much more so. There may be something attractive about vics models, but it is out shined and out classed by our women of CrossFit who can sport a healthy strong look, not a skinny fat look.
When u look at the crossfit women advertised a feeling of pride sort of overtakes the picture. The CrossFit models chosen are proud of the body they attained throught hard work and activity unlike other models who may have attained their body just to please a camera or get a job.
No longer is the center piece a super low cut shirt atop ultra tight bottoms that fit 2% of the population. Now the centerpiece is fitness. Clevage is cool, but health is hotter, and CrossFit women look and are as healthy as they come.
CrossFit set out to change people physically, but succeeded in changing the way many of us feel about ourselves. Now CrossFit+Reebok advertising is succeeding in changing the way outsiders view and think about themselves and their bodies and what really is achievable, healthy, and sexy. CrossFit is succeeding in changing the way people think by its adverting example.
What are your thoughts on CF+RB ads?
Strength:
Rest
For Time:
55-Double Unders
3-Wall Overs
12-Handstand push-ups
18-Sumo Deadlift High-pull 65/95
24-Burpees
2 Rounds
Post time to comments.
18:50
Posted by: runmelrun | July 27, 2011 at 07:08 AM
16:35
Posted by: Mo | July 27, 2011 at 07:09 AM
Forgot to put my name and time on brd
21:00m
Posted by: vicki | July 27, 2011 at 07:24 AM
15:12 (I think) wayyyy modified.
Posted by: Nikki J | July 27, 2011 at 09:32 AM
idk 12 0r 14 something MMM
but ...but i did manage to climb up one side of the wall, amd that my friends was success to me (josh i could see what you were thinking and said at one point-just climb over the damn thing) and vicki you were getting it 2.
Posted by: holly | July 27, 2011 at 09:44 AM
When I saw the CrossFit Reebok store and noticed the models I was totally surprised. I honestly didn't think Reebok would use CF models...I love it, especially the guys. Mmmm Mmmm Mmmm!
Posted by: ASH | July 27, 2011 at 10:17 AM
16:00 (m)
Posted by: Shelly | July 27, 2011 at 11:08 AM
18:27... what a beat down, that last wall climb was frightening
Posted by: Min | July 27, 2011 at 11:18 AM
15:27...w 6xtra hspus cuz I must notta read carefully enough. Idiot. Why couldn't Ikve misread the burpees?! Damn, #10,I tried.
KT...you're awesome for bringin Mader. Didn't think I'd make 9a w my meetings this morn. Bring him tomorrow!
Posted by: k | July 27, 2011 at 11:23 AM
Stephen...enjoyed our personal training session today. I know you were pushing yourself hard today, and I'm thrilled you kept the DU number. Awesome. Now we can work on those hspus.
Holly...meant to congrats you on that "wall-up"!
Posted by: k | July 27, 2011 at 02:01 PM
I didn't know you were right around the corner. We're in the Dayton Mall area.
Posted by: Anthem Ohio Health | July 27, 2011 at 06:00 PM
Holly knows me so well...
11:11....old big dog Ryan S was fast as shit..
Take care Brandon...we wil miss ya Bud...
Posted by: jb | July 27, 2011 at 08:15 PM
21:36 I think. First day back after vacation and feeling it.
Posted by: Dave | July 27, 2011 at 08:59 PM
21:35
Terrific push-up/HSPU skills class tonight! Check out the CrossFit mainsite for a HSPU progression video to supplement what we covered. Reminder... 10am on Saturday another HSPU skills class with the pocket Hercules, Kara Foster!!!
Congrats to Theresa for her first (and second and third...) HSPU!!!! :)
Posted by: HN | July 27, 2011 at 09:00 PM
16:18 m (pushups for HSPU) missed the skills class as well, could use the practice, couple more weeks and I'm on it!
Thank you cardio as I got to catch another first, nice HSPU Theresa, woooooo hooooo!!
Good luck Brandon and safe travels to FL!
Posted by: Jen D | July 27, 2011 at 09:31 PM
15:03(m)
Next time the wall is mine!!!
Posted by: JN | July 27, 2011 at 10:08 PM
Brandon, we will miss you. Stay safe.
Posted by: chastity | July 27, 2011 at 10:12 PM
18:58 (m)
Made it to the top of that wall on the first attempt...but too damn scared to let go and grab the bar!! I second the sentiment "next time the wall in mine!!!"
Thanks for the skills Heather!
Nice work T!!!! I really wish you could have seen your face when you got up there that first time..it was AWESOME!!
Posted by: Mindy | July 27, 2011 at 10:39 PM