Add-ons: How Marketing To Children Starts With Adults...
Open WOD #1....Round #2 Fri @ 6pm
"We come from a generation of people who need their TV or stereo playing all the time. These people so scared of silence. These soundaholics, these quietophobics."
As I Pull into a local Coffee shop drive through for a morning Injection Im welcomed yet again by a Barista saying, "good morning, what can I get for you"? Me="black coffee". Barista="would you like sugar and cream with that"?. Me="Like I said yesterday, black". Barista="Oh I forgot, nobody does that, Ok can I get you a fresh muffin with that"?
After that I burned the %#^$ing place down. Ok maybe not but, these conversations happen at this, and just about every coffee shop I frequent in our little hometown, and I don't particularly believe it is our little coffee bartenders fault either.
Of course they are instructed to offer such profitable items to the masses. Of course someone constantly getting the absolute bare minimum beverage a Coffee house can serve is a little boring and odd. Especially compared to Enorme triple espresso, skinny lady, soy infused heroin laced whipped top desert beverages, and cake on the side. Oh wait, if its the morning we call cake muffins then its ok.
Theses single serving "Add-ons" may not have added ever so greatly to our waistline,even though I'm sure they are a contributor. But apparently they seem to be taking more humanity out of the supposedly more human of us.
How They Get Kids:
We have becomes so clever at marketing, and up-selling we have trickled down to items like the below. Items that even I myself missed, but a friend made it painfully clear of a possible attempt to attract younger drinkers.
Several PCF folks have strolled in with a rather cleverly packaged new Pepsi item. An item that PCF sells in another form. "Gasp", yup its un-paleo as shit. Remember Paleo Poser, not Paleo Douch.
The offending agent doesn't necessarily stem from the fact that it has enough caffeine which is rather light for Rockstar. Its not that it has the fake B-vitamins that really don't do shit. Or even the the other ninety items on the ingredients list that don't pass a spell-check. Its the damn straw.
Some will argue the little straw pinkie up bullshit will sell well to the Sex and the City crowd who are just all to pretentious to place those pretty collagen filled lips over the ends of a lowly aluminum can...and this may very well be true. But the fact remains that it bears and odd resemblance to a juice-box of old. And juice boxes, or capri-sun esq designs find themselves all to frequent in the hands and lunch boxes of the young.
Personally I don't really find any form of canned bullshit to be ultimately healthy. In my very human hypocritical state I argue why having one a day or so most likely will do nothing negative to me. One justification leaves room for more. And even a little $%#^ed...is still $%#$ed.
Weather or not a Rockstar a day is the gateway justification for an ice cream finisher is still un-proven. The jury remains out weather the Rockstar straw was intended as mentioned above, or just an oversight by hypnotized adults who should know better.
How They Get Us:
Our official hatred of change, rampant cynicism, and hypocrisy make adults a much easier marketing target than kids who smell those bad behaviors a mile away, and once they catch us, our kids follow. The reason is, adults are just big kids who have allowed this behavior to go on longer, and at some point we began to fold our moral code into the code of the land. Its not that they target kids...its that they weaken us, kids stronger than thou will eventually follows suit. Kids don't make kids fat, we make kids fat.
"Im in a hurry, and can't cook so I just leave pizza money for my kids most nights". "I have no time for breakfast, anyways my kids love cereal". This is what we heard.....this is what we do...this is how we die.
Sprinkle those en-grained hypocritical tactics with a side of the "I deserve" American attitude, add a pinch of "you can't tell me what to do" topped off with a whipped "but they have it, so should I". And you essentially have a marketing strategy that simultaneous makes all of us more dependent on stuff, not ourselves.
Five year olds everywhere beware. Its not falling out of a tree, failing to look both ways when crossing the street, or talking to strangers. Its that ever so hypnotized hypocrite in front you infected by advertising, paralyzed by persuasion that actually believes a bowl of sugar in the morning is ok, because that's what the T.V. says, and that's what my Mom said. The loaded gun in the house may not be at the top of the closet, it may be in the pantry, and take longer to go off.
*PCF will host Open WOD #2, beginning at 6pm, as many heats as necessary. After which Paleo meats most likely will be provided. Donations encouraged.
Strength:
Rest
For Score:
Open WOD #2
9-Deadlifts 100/155
12-Hand Release Push-ups
15-Box Jumps 20/24
AMRAP 15 Minutes
Post rounds, and every additional rep to comments.










