Add-ons: How Marketing To Children Starts With Adults...

 Open WOD #1....Round #2 Fri @ 6pm

"We come from a generation of people who need their TV or stereo playing all the time. These people so scared of silence. These soundaholics, these quietophobics." 

As I Pull into a local Coffee shop drive through for a morning Injection Im welcomed yet again by a Barista saying, "good morning, what can I get for you"? Me="black coffee". Barista="would you like sugar and cream with that"?. Me="Like I said yesterday, black". Barista="Oh I forgot, nobody does that, Ok can I get you a fresh muffin with that"?

After that I burned the %#^$ing place down. Ok maybe not but, these conversations happen at this, and just about every coffee shop I frequent in our little hometown, and I don't particularly believe it is our little coffee bartenders fault either.

Of course they are instructed to offer such profitable items to the masses. Of course someone constantly getting the absolute bare minimum beverage a Coffee house can serve is a little boring and odd. Especially compared to Enorme triple espresso, skinny lady, soy infused heroin laced whipped top desert beverages, and cake on the side. Oh wait, if its the morning we call cake muffins then its ok.

Theses single serving "Add-ons" may not have added ever so greatly to our waistline,even though I'm sure they are a contributor. But apparently they seem to be taking more humanity out of the supposedly more human of us.

How They Get Kids:

We have becomes so clever at marketing, and up-selling we have trickled down to items like the below. Items that even I myself missed, but a friend made it painfully clear of a possible attempt to attract younger drinkers.

Several PCF folks have strolled in with a rather cleverly packaged new Pepsi item. An item that PCF sells in another form. "Gasp", yup its un-paleo as shit. Remember Paleo Poser, not Paleo Douch.

The offending agent doesn't necessarily stem from the fact that it has enough caffeine which is rather light for Rockstar. Its not that it has the fake B-vitamins that really don't do shit. Or even the the other ninety items on the ingredients list that don't pass a spell-check. Its the damn straw.

Some will argue the little straw pinkie up bullshit will sell well to the Sex and the City crowd who are just all to pretentious to place those pretty collagen filled lips over the ends of a lowly aluminum can...and this may very well be true. But the fact remains that it bears and odd resemblance to a juice-box of old. And juice boxes, or capri-sun esq designs find themselves all to frequent in the hands and lunch boxes of the young.

Personally I don't really find any form of canned bullshit to be ultimately healthy. In my very human hypocritical state I argue why having one a day or so most likely will do nothing negative to me. One justification leaves room for more. And even a little $%#^ed...is still $%#$ed.

Weather or not a Rockstar a day is the gateway justification for an ice cream finisher is still un-proven. The jury remains out weather the Rockstar straw was intended as mentioned above, or just an oversight by hypnotized adults who should know better.

How They Get Us:

Our official hatred of change, rampant cynicism, and hypocrisy make adults a much easier marketing target than kids who smell those bad behaviors a mile away, and once they catch us, our kids follow. The reason is, adults are just big kids who have allowed this behavior to go on longer, and at some point we began to fold our moral code into the code of the land. Its not that they target kids...its that they weaken us, kids stronger than thou will eventually follows suit. Kids don't make kids fat, we make kids fat.

"Im in a hurry, and can't cook so I just leave pizza money for my kids most nights". "I have no time for breakfast, anyways my kids love cereal". This is what we heard.....this is what we do...this is how we die.

Sprinkle those en-grained hypocritical tactics with a side of the "I deserve" American attitude, add a pinch of "you can't tell me what to do" topped off with a whipped "but they have it, so should I". And you essentially have a marketing strategy that simultaneous makes all of us more dependent on stuff, not ourselves. 

Five year olds everywhere beware. Its not falling out of a tree, failing to look both ways when crossing the street, or talking to strangers. Its that ever so hypnotized hypocrite in front you infected by advertising, paralyzed by persuasion that actually believes a bowl of sugar in the morning is ok, because that's what the T.V. says, and that's what my Mom said. The loaded gun in the house may not be at the top of the closet, it may be in the pantry, and take longer to go off.

*PCF will host Open WOD #2, beginning at 6pm, as many heats as necessary. After which Paleo meats most likely will be provided. Donations encouraged.

 Strength:

Rest

For Score:

Open WOD #2

9-Deadlifts 100/155

12-Hand Release Push-ups

15-Box Jumps 20/24

AMRAP 15 Minutes

Post rounds, and every additional rep to comments.

Comments

[Mindy]

Best of luck to all of you on Friday night!! And to those of you participating in the Jen and Bon show at 10 am!! I will be there for 9 am, but have to skip out right after. Wish I could be there to support you all for both showings!! Trusting you will rock it PCF style! ;) See y'all next Friday!

[HN]

Good luck everyone!!! :)

So... I really surprised myself... it all started with a 1 rep max bench press - PR of 155 lbs! So... I was totally pumped going into this one bc of it. I can't really give any good advice on this besides just don't stop. You think you've about hit the 15 min. and it's only 5 min. in. That part is hell. Just don't stop. The reps are low - if needed, one break per movement - but no more!

12 rds + 7 push-ups = 448 reps

[k]

damn, heather. you beat the guys who've played so far by roughly 3 rounds. hooah girlfriend!!! what a bar you've set for us ladies tomorrow eve. yikes!

[HN]

Kara - all adrenaline from my PR. I went into it telling myself to not have high expectations bc I just 'wasted' energy on bench press. I was also starving before the WOD... I'm really surprising myself out here with having crappy performances on the ship & then rocking it when WODing with others.

GOOD LUCK!!!

[Dana]

Heather - incredible performance! You're a beast!!

[Ry]

Awesome post!!! i love this one. JB you put it into words yet again why it is all our fault that we are an insanely fat and out of shape culture... I dont know that there is anything we can do about the marketing crap except try to educate ourselves and ignore all the BS they spit out to us about what we should and shouldnt eat/drink/do etc....

[heather mc]

Heather - holy crap! That's awesome! You playing for our team b/c your score would be a nice addition lady?!

[Renee]

WOW Heather AWESOME Job Girl!!!!!

Good Luck ladies!!!! I was planning on being there cheering you on but I have a sick one at home. I'll be thinking of you though!

See the rest of you all tonight.

[kara MIKOLAJEWSKI]

yeah heather! way to go! that is so freakin awesome!!! wish we could have been there cheerin you on! we miss you girly!

[heather mc]

Ty, Tyler, Jen W, Jen D, Bonnie - wow, awesome work on WOD 2 @ 10am today!

Matt - take care overseas and we'll look forward to seeing you back at PCF safe and healthy next year!

[Jen D]

Thanks everyone for coming out this morning to help judge and cheer, good times!

Heather Nees - OMG, I was moving, but no where near 12 rds, nice work!

7 rds + 9 DL

Good luck to all of you that smash it tonight!

[jen w]

Yes, thanks for all the cheering everyone, glad I wasn't by myself!
6 rds + 20 reps

[Shelly]

3 rounds (m) + 9 DL, 12 push up, and 10 box jumps= 139 reps
Good luck to everyone tonight, looking forward to cheering you on!!!

[Bonnie Mac]

Thanks to everyone who came out and made our little 10 AM session a fun little party. We had a great crew of judges and a nice little crowd cheering us on as well. And from a personal standpoint, it was great seeing some of you again... it'd been far too long!

I'll be thinking of all of the rest of you busting this thing out tonite. :-) Good luck!

Heather... Wow. That's all I got. Wow.

6 rnds + 9 deadlifts + 7 push-ups

Also - great job to noon class. Tyler, you're crazy.

[Bonnie Mac]

I forgot an important one! Thanks Kara for being my crazy picky judge. Enjoyed knowing you did as many box jumps as I did. ;-) P.S. I loathe push-ups.

[k]

ur a dork bonster. i just cant friggin sit still so i thought i could channel some a' my full extension your way. ;) great work.

and, patrick!...dude! you shoulda registered for the team. 8 rnds is nothin to sneeze at.

[Sammy]

Nice job on WOD#2 everyone. Keep up the posts. I want to know how everyone does tonight. Good luck from Nashville.

[Ty]

6rds even

Thank you all so much for your support this morning! Having people cheer you on definitly helps push your body to the max!

Hope everyone has a blast tonight! I will be thinking and cheering you all on in spirit!

[Angela(swimming with the dolphins)]

PLEASE, PLEASE post how u guys did tonite!! Im dying here not knowing what's going on! My heart is with u all....and know that im cheering for everybody in Florida :)

[holly]

7rds 9 deads 2 pushups

[Min]

7 rds 9 dl 8 push ups

Amelia, Cledith, Cindy... so proud of all of you and how hard u worked tonight!!

Mitchell, Kara, Chas, Heather- way to kick some ass tonight. You're all so damn tough!

[heather mc]

9rds 9dls 3pus

Mitchell/Vickie - LOVED training you gals and you both killed it! SO TOUGH!

Amelia/Cledith - enjoyed watching you both gut out this wod UNMOD! Heck ya!

[runmelrun]

9 rounds
9 dls
12 pups
6 boxjumps

[Angela(swimming with the dolphins)]

Wow! U guys did AWESOME!!!! im so proud of all of u!!! I can't wait to see all of u! Again GREAT JOB!!!!

[kara MIKOLAJEWSKI]

7 rds
9 deads
12 push ups